privacy policy

87% takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Personal Data collected by us or provided by you in relation to your use of our Solution and tells you about your privacy rights and how the law protects you.  Please read this privacy policy carefully.

The Privacy Policy is intended to meet our duties of Transparency under the “General Data Protection Regulation” or “GDPR”.

We will post any modifications or changes to this Privacy Policy on this page.

Who we are:

87% Limited is the Controller (for the purposes of the GDPR) of your Personal Data.

The GDPR requires us to appoint a “Data Protection Officer”, this is a person who is responsible for overseeing and advising us in relation to our compliance with the GDPR (including compliance with the practices described in this Privacy Policy). If you want to contact our Data Protection Officer directly, you can email:

Definitions and interpretation

In this privacy policy, the following definitions are used:

Personal Data: Collectively all information that you submit to 87% Limited via the platform, app or Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;

Solution: The 87% platform, app and website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions

Cookies: A small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);

Data Protection Laws: Any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK;

UK and EU Cookie Law: The Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;

GDPR: The General Data Protection Regulation (EU) 2016/679;

87%, we or us: 87% Limited: A company incorporated in England and Wales with registered number 11020037 whose registered office is at 2 Stone Buildings, Lincoln’s Inn, London, WC2A 3TH. Our website address is:

User or you: Any third party that accesses the Solution and is not either (i) employed by 87% and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to 87% and accessing the Solution in connection with the provision of such services.

In this privacy policy, unless the context requires a different interpretation:

a. The singular includes the plural and vice versa;

b. A reference to a person includes firms, companies, government entities, trusts and partnerships;

c. "Including" is understood to mean "including without limitation"

d. Reference to any statutory provision includes any modification or amendment of it

e. The headings and sub-headings do not form part of this privacy policy.

Legal Basis for processing your Personal Data

To process your Personal Data, we must have a lawful basis to do so. The law allows for six ways to process your Personal Data. We will process your personal data where:

a. You have given consent to the processing of your Personal Data for one or more specific purposes;

b. It is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract;

c. It is necessary for compliance with a legal obligation to which we are subject;

d. It is necessary in order to protect your vital interests;

e. It is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us;

f. It is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of personal data.

g. Where the processing is necessary for scientific research or statistical purposes. We will always ensure your Personal Data is anonymised when using it for research purposes.

Rights to and access of your Personal Data

You have the following rights in relation to your Personal Data:

a. You have the right to request (i) copies of the Personal Data held by 87% (where such Personal Data is held) at any time (ii) that we modify, update or delete such information.

b. You have the right to have your Personal Data corrected if it is inaccurate or incomplete.

c. You have the right to request that we delete or remove your Personal Data from our systems.

d. You have the right to "block" us from using your Personal Data or limit the way in which we can use it.

e.  You have the right to request that we move, copy or transfer your Personal Data.

f. You have the right to object to our use of your Personal Data including where we use it for our legitimate interests.

Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.

How to exercise your rights

If you want to exercise any of the rights described above, please contact us using

Typically, you will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, except in relation to Consent Withdrawal, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive, or, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within 30 days. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


If, for any reason, you have a complaint, please contact the Data Protection Officer to discuss your concerns.  They can be contacted at

Following this, if you are still dissatisfied, you have the right to contact your local data protection supervisory authority, which in the UK is the Information Commissioner’s Office (

What Personal Data we collect

The GDPR definition of Personal Data can be found here

Identity Data: First name last name, email

Contact Data: Email

Communications Data: Your preferences for communication

Behavioural Data: Inferred or assumed information relating to your behaviour and interests, based on your online activity

Technical Data: Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website or use our services.

User-Generated Data: Personal Data you may include in your user-generated content (i.e. information and content that you submit to the Solution), for example, answers to questions about your mental wellbeing or questions and comments in the community section.

Personalisation Data (Optional): Date of birth, Gender, Ethnicity, Career Responsibility and details regarding whether you are a Carer and/or Parent. We’ll use this information to tailor your experience so that it’s personal to you and show you more about what you care about, and less about what you don’t.

We also collect, use and share “Aggregated Data” such as statistical or demographic data for any purpose. Aggregated Data may be derived from your Personal Data, but once in aggregated form it will not constitute Personal Data for the purposes of the GDPR as this data does not directly or indirectly reveal your identity. For example, we may aggregate your 87% score to create a benchmark for mental wellbeing or to identify the most popular content within the Solution.

We share certain Aggregated Data (i.e. anonymous data) with your employer(s) – for instance, they will be able to see the overall score in each dimension and how that changes over time.  Your employer(s) will not have access to your Personal Data or any User Generated Data.

We also use such Aggregated Data to understand our end-users, to develop the 87% offering, to publish white papers and to share the aggregated data with health professionals and researchers.

How we collect Data

87% collects your Personal Data in a number of ways:

a. Data that is given to us by you

i. When you contact us through our Solution, by telephone, post, email, contact form, or through any other means;

ii. When you make payments to us, through this Website or otherwise;

iii. When you elect to receive marketing communications from us;

iv. When you use our Solution;

v. In each case, in accordance with this privacy policy.

b. Data that is given to us by your employer

c. Data that is collected automatically

To the extent that you access the Solution, we will collect your Personal Data automatically, for example:

i. We automatically collect some information about your visit to the Solution. This information helps us to make improvements to the Solution, content and navigation, and includes your IP address, the date, times and frequency with which you access the Solution and the way you use and interact with its content.

ii. We will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed "Cookies"

Our use of your Personal Data

a. Any or all of the above Personal Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Solution. Specifically, Personal Data maybe used by us for the following reasons:

i.      Internal record keeping

ii.      Improvement of our products/services

iii.      Transmission by email of promotional materials that may be of interest to you

iv.      Contact for market research purposes which may be done using email or telephone

v.      Such information may be used to customise or update the Solution;

vi.      In each case, in accordance with this privacy policy

b. We may use your Personal Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see “How to Exercise Your Rights” above).

c. Unless a longer retention period is required or permitted by law, we will only hold your Personal Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Personal Data be deleted.  

d. Even if we delete your Personal Data, it may persist on backup or archival media for legal, tax or regulatory purposes;

e. Unless we are obliged or permitted by law to do so, and subject to any third party disclosures specifically set out in this policy, your Personal Data will not be disclosed to third parties. This includes our affiliates and / or other companies within our group.

f. All Personal Data is stored securely in accordance with the principles of the Data Protection Laws. For more details on security see the clause below (Security).

g. Articles contained within our Solution may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website

Keeping Data secure

We will use technical and organisational measures to safeguard your Personal Data, for example:

a. we store your Personal Data on secure servers

b. data in transit and data at rest is encrypted

c. we have configured firewalls in our system

d. we have information security policies in place

If you suspect any misuse or loss or unauthorised access to your Personal Data, please let us know immediately by contacting us via this email address:

Third party websites and services

a. 87% may, from time to time, employ the services of other parties for dealing with certain processes necessary for the operation of the Solution. The providers of such services do not have access to certain Personal Data provided by Users of our Solution

b. Visitor comments may be checked through an automated spam detection service.

Links to other websites

Our Solution provides links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

a. 87% may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of 87%. Personal Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Personal Data for the purposes for which it was originally supplied to us.

b. We may also disclose aggregated data to a prospective purchaser of our business or any part of it.

c. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Functionality of the 87% Solution

a. To use all features and functions available on the Solution, you may be required to submit certain Personal Data.

b. You may restrict your internet browser's use of Cookies. For more information see the clause (Cookies).

c. It is important that the Personal Data we hold about you is accurate and current. Please keep us informed if your Personal Data changes during the period for which we hold it


a. Data security is of great importance to 87% and to protect your Personal Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Personal Data collected via our solution.

b. If password access is required for certain parts of the Solution, you are responsible for keeping this password confidential.

c. We endeavour to do our best to protect your Personal Data. However, transmission of information over the internet is not entirely secure and is done at your own risk. We cannot ensure the security of your Personal Data transmitted to the Solution.


a. This Website may place and access certain Cookies on your computer. 87% uses Cookies to improve your experience of using this website and to improve our range of products and services. 87% has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

b. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

c. Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling 87% to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the website may not function fully or as intended.

d. This website may place the following Cookies:

Type of Cookie: Analytical/performance cookies

Purpose: Analytical/performance cookies allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Type of Cookie: Strictly necessary cookies

Purpose: Strictly necessary cookies are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

e. You can choose to enable or disable Cookies in your internet browser. By default, most Internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

f. You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

g. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.


a. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

b. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

c. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

d. This privacy policy is governed by and interpreted according to the law of England and Wales. All disputes arising under this privacy policy are subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

87% reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Solution following the alterations.